VENU Announces Blockchain Ticketing Platform Launch in 2026 to Combat Scalping, Boost Engagement

Entertainment company VENU plans to launch a blockchain-based ticketing platform in early 2026, targeting fan engagement and scalping mitigation. The system will integrate physical venues with digital layers, leveraging $VENU tokens and NFTs for rewards like VIP perks and fractional suite ownership. Founder J.W. Roth projects $1 billion in near-term ticket revenue, scaling to $2 billion annually by 2030 across 40 venues.

The platform's 'soft ticketing' model converts tickets into upgradeable NFT assets, while partnerships with crypto firms aim to extend the ecosystem to mobile and IoT devices. Construction of a $1.3 billion venue pipeline is already underway, with blockchain adoption expected to accelerate growth. FireSuites—a partial ownership product—is forecast to generate $200 million by 2025.